Incubation — The Key to the Creative Process

Reading Time: 4 minutes What is Incubation? Incubation happens in your mind when you’re not actively working on a project. It is “unconscious processing” that goes on in your mind automatically. As Kadavy explains in his book Mind Management Not Time Management, “Even when you aren’t consciously thinking about something, your brain is incredibly active – something scientists call …

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Incubating Ideas — How to Supercharge Your Creative Process

Reading Time: 7 minutes When I was a young man attending a religious junior college, I took a “preaching 101” class. The teacher suggested that the best way to prepare a weekly sermon was to research a topic early in the week, then do nothing with it for at least a day or two. He said that while you …

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