Incubation

Why Waiting Until the Last Minute Never Produces Your Best Work

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Reading Time: 5 minutesThe Story We Tell Ourselves When I know I have a project coming up (like writing a blog post), I typically start preparing early. At a minimum, I’ll jot down some thoughts about the topic and start a mind map. I’ll do some research and plug that into my mind map. Then I back off …

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Let It Simmer: Why Incubation Improves Creative Work

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Reading Time: 5 minutesWhat Is Incubation—and Why It Matters Incubating ideas is often a crucial stage in the creative process. It enables you to do your best work. Allowing for incubation means giving ideas time to “churn” below the threshold of consciousness, working in the background of your mind while you aren’t focused directly on the problem. First, …

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