Let It Simmer: Why Incubation Improves Creative Work

Reading Time: 5 minutesWhat Is Incubation—and Why It Matters Incubating ideas is often a crucial stage in the creative process. It enables you to do your best work. Allowing for incubation means giving ideas time to “churn” below the threshold of consciousness, working in the background of your mind while you aren’t focused directly on the problem. First, …

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